Seeing through the fog.

Since 2018, our labs team has tracked breaks in media and cultural convention. We think of Generative AI as the mother of all breaks. More than TikToks, disinformation flows, or meme wars, GenAI will fundamentally alter communication (and super-power phenomena like these.)

By tracking signals of change, we help clients see Generative AI’s potential and risks – sooner versus later.

Weber Shandwick - Futures on ai // the newsletter


Stop the Scheue


We’ve tracked communications, marketing, engagement, and content creation as new media conventions emerged, and rules changed. We’ve provided sensemaking frameworks and new services that reflect new realities. This work prepared us to chart a path to the biggest pivot yet — Generative AI.


Weber Shandwick - Futures //

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We track change agents and AI agents reshaping communication. The intent? Cut through the fog of news. Determine how to orient to the moment. And provoke new ways of thinking, working and making.

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