DEEP TAKES

Seeing through the fog.

Since 2018, our labs team has tracked breaks in media and cultural convention. We think of Generative AI as the mother of all breaks. More than TikToks, disinformation flows, or meme wars, GenAI will fundamentally alter communication (and super-power phenomena like these.)

By tracking signals of change, we help clients see Generative AI’s potential and risks – sooner versus later.

LATEST.

The AI Supernova.

2.5.2025

“The moment I realized something radically changed, I started speaking Portuguese. Last November, in the shadows of a stage in São Paulo, I watched a self-created digital twin deliver part of a keynote presentation to technology leaders.

Although I don’t speak the language, the synthetic me on screen did quite well. It engaged the audience more deeply than my English delivery possibly could…”

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We track change agents and AI agents reshaping communication. The intent? Cut through the fog of news. Determine how to orient to the moment. And provoke new ways of thinking, working and making.

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