Seeing through the fog.

Since 2018, our labs team has tracked breaks in media and cultural convention. We think of Generative AI as the mother of all breaks. More than TikToks, disinformation flows, or meme wars, GenAI will fundamentally alter communication (and super-power phenomena like these.)

By tracking signals of change, we help clients see Generative AI’s potential and risks – sooner versus later.

Weber Shandwick - Futures on ai // the newsletter


Who's Cheating Who?


Online cheating wasn’t just a consequence of remote learning.

New behaviors discovered were a window into the future and a glimpse into Gen Z—resourceful, tech-native, and unafraid to chart their own path, even if it means bending the rules.


Weber Shandwick - Futures //

Subscribe to On AI // The Newsletter.

We track change agents and AI agents reshaping communication. The intent? Cut through the fog of news. Determine how to orient to the moment. And provoke new ways of thinking, working and making.

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