Agency holdcos face a new crossroads: reunite media and creative or risk irrelevance

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
{Categories} _Category: Implications{/Categories}
{URL}https://www.campaignlive.co.uk/article/agency-holdcos-face-new-crossroads-reunite-media-creative-risk-irrelevance/1897448{/URL}
{Author}unknown{/Author}
{Image}https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-01-Dec-2023-10-31-AM-2110_1.jpg{/Image}
{Keywords}Media articles{/Keywords}
{Source}Implications{/Source}
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