Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernise. Now, he says, merging media and creative will be a key differentiator in the AI era.
{Categories} _Category: Implications{/Categories}
{URL}https://www.campaignlive.co.uk/article/agency-holdcos-face-new-crossroads-reunite-media-creative-risk-irrelevance/1897448{/URL}
{Author}unknown{/Author}
{Image}https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/MixCollage-01-Dec-2023-10-31-AM-2110_1.jpg{/Image}
{Keywords}Media articles{/Keywords}
{Source}Implications{/Source}
{Thumb}{/Thumb}