As AIs increasingly mediate the relationships between consumers and your brand, John Dawson of Jellyfish explains why it’s important to know what these new technologies ‘think’ about your brand.
In April, Meta released Llama 3 and integrated Meta AI into Facebook, Instagram, WhatsApp, and Messenger. Although initially limited to the US and 12 other markets, this news could see AI functionality integrated into apps used by around 3.19 billion people daily.
The Meta AI updates were introduced by Zuckerberg in a video he posted to Instagram. While his chain attracted a lot of attention online, the current and future capabilities that this launch points to are worth exploring further.
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{URL}https://www.thedrum.com/opinion/2024/06/19/what-do-different-ais-think-about-your-brand{/URL}
{Author}John Dawson{/Author}
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{Source}POV{/Source}
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