This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.
Ahh-dvertising
The post-strike landscape, SAG’s AI agreement, Disney’s TV network portfolio and more
Ahh-dvertising
TV network owners’ latest quarterly earnings reports were broadly a downer. That is, their ad revenues were down year over year across the board. Streaming ad revenues, on the other hand, were up across the board — but not by enough to offset the traditional TV declines.
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{URL}https://digiday.com/future-of-tv/future-of-tv-briefing-the-tv-ad-business-shrank-in-the-third-quarter-of-2023/{/URL}
{Author}Tim Peterson{/Author}
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