Future of TV Briefing: The TV ad business shrank in the third quarter of 2023

This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market.

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TV network owners’ latest quarterly earnings reports were broadly a downer. That is, their ad revenues were down year over year across the board. Streaming ad revenues, on the other hand, were up across the board — but not by enough to offset the traditional TV declines.
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