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Our customers continue to shift from monolithic prompts with general-purpose models to specialized agent systems to achieve the quality needed...

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and...

The changing nature of the market requires more advanced ways of managing stores that sell foodstuffs. Modern grocery retail pricing...

Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that...

Reddit is diving deeper into AI with the introduction of Reddit Answers, an AI-powered tool designed to provide curated insights,...

Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group , creating the world's largest advertising...

As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’ -More- 

Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. The post How...

Motive said its new fuel fraud control features identified more than $250,000 from more than 1,200 unauthorized transactions in a 30-day trial.

A pioneering Artificial Intelligence (AI) powered model able to understand the sequences and structure patterns that make up the genetic...