LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitch.
Specifically when it comes to its own AI-powered campaign tool Accelerate. Unlike the offerings from Google and Meta, this tool is designed with B2B marketers in mind.
As LinkedIn’s vp of product management, Abhishek Shrivastava, explained: “B2B marketers have to make do with how to fit their own needs into the existing B2C tools.”
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{Author}Krystal Scanlon{/Author}
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