When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines disrupted traditional buying methods. And now AI-based ad buying tools are similarly changing the nature of their roles.
During this week’s Digiday Programmatic Marketing Summit in Nashville, Tenn., agency executives convened behind closed doors and opened up about how the insertion of AI has impacted their abilities to optimize clients’ campaigns and how they are having to adapt and define the value they bring to the table. The executives were granted anonymity in exchange for their candor, and a selection of what they had to say is excerpted below.
AI-powered ad buying has a transparency problem
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