New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies.
Some of the first media companies to strike deals with OpenAI say they’re getting ready to release new AI-enabled features that aim to benefit readers, publishers and advertisers. One of the latest examples is DotDash, which used AI to create a new way to target readers with contextual ads.
Using historical audience data and Amazon shopping data, the company trained a large language model to find correlations between content consumption and potential user behaviors. The new unit is expected to launch today with a major (undisclosed) retailer, Dotdash chief innovation officer Jonathan Roberts said yesterday while speaking at the AI Trailblazers marketing conference in New York. Other panelists included executives from Time, The New York Stock Exchange and The New York Times.
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