Lazada recently unveiled a unique personality quiz “What’s Your Spirit Animal?” for consumers to gamify their shopping experiences by offering participants fun insights into their shopping habits. At the end of the quiz, participants will receive limited exclusive codes that can be redeemed in-app for their 11.11 purchases.
This is part of Lazada’s highly anticipated 11.11 Biggest Sale of the Year that will be taking place across six Southeast Asian markets, namely Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam.
Commitment to Interactive Consumer EngagementJason Chen, Chief Business Officer, Lazada Group said, “At Lazada, we recognize that shopping goes beyond mere transactions.
“Today’s consumers seek meaningful interactions with brands, whether through two-way conversations or engaging content. To foster authentic, shopper-led conversations, we’ve introduced a cheeky twist on a conventional quiz that uses AI technology to create eye-catching and appealing personas.
“This initiative aligns with our long-term strategy to continuously engage and excite shoppers with fresh narratives and ideas, enhancing the shopping experience this 11.11.”
Discover Your Spirit Animal and Shopper PersonaParticipants will embark on a journey through a series of fun questions, from choosing their magical homes to how they would interact with other magical creatures. Options such as the Mystical Forest for the adorable Sloth personalities or the Ancient Mountain for the lively Llama personalities set the stage for a unique adventure.
As the quiz unfolds, participants will uncover their unique shopper persona from four options: “Impulse Buyer,” “Product Research Guru,” “Deals Snatcher,” or “Strategic Shopper.”
Lazada’s GenAI updates and AI Lazzie to Support Deal Hunting EffortsAt the end of the quiz, participants will unlock exclusive promotion codes, to be used in the Lazada app during 11.11 shopping event, from 8 PM on November 10th to 11:59 PM on November 13th. These codes can be entered into the chat function with the newly launched GenAI-powered Lazzie to secure LazCash and offset purchases.
With the newly launched GenAI updates, shoppers can benefit from AI-curated deals, and exclusive vouchers, and attain the best value for every purchase. By leveraging AI, Lazada helps shoppers discover deals tailored to their personal preferences, habits, and interests to ensure that the best deal is secured.
Extending beyond 11.11, the humanized aspect of GenAI means that Lazada is also able to gamify the shopping experience, by rewarding positive behavior such as a high user engagement rate with additional surprise discount voucher codes and bundle deals.
Start your quiz journey here.
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