CMOs take on more duties, face shorter tenures

CMOs take on more duties, face shorter tenures

2024-08-27

The tenure of chief marketing officers at top US advertisers has declined to three years amid escalating pressures and expanded roles that include finance, technology and operations, according to research by Spencer Stuart. The integration of AI is crucial in handling these extensive tasks efficiently. However, industry experts stress the need for strong leadership and strategic collaboration across departments to succeed in this evolving landscape.

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