Opinion: Embrace AI in social commerce

Opinion: Embrace AI in social commerce

2024-07-19

The integration of AI into social commerce is enabling marketers to deliver better experiences via personalization, filter out negative content and offer interactivity through voice and augmented reality, writes Robert D’Loren, co-founder and chairman of Orme. "Artificial intelligence is undeniably transforming the realm of social commerce, making it more personalized, efficient and secure," D’Loren writes.

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