ThinkersOne Mitch Joel talks B2B generative AI, services

ThinkersOne Mitch Joel talks B2B generative AI, services

2024-07-12

Mitch Joel, co-founder of ThinkersOne, offers advice to business-to-business marketers on using generative AI, the benefits of partnering with agencies and why adding services is a powerful B2B strategy. "We undervalue the power of services and how they can be not just revenue generators, they can retain customers," Joel says.

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