The video of actress Rashmika Mandana that went viral was actually made using Deepfake technology. This incident brought to light many other pictures and videos created with this technology that had slipped under the radar. It also drew attention to a Twitter account known for making fake videos and images of Bollywood actresses such as Alia Bhatt, Kiara Advani, Kajol, Deepika Padukone, and more. The user has since deleted that account.
As per the Boom Live report, a Twitter account, formerly known as @crazyashfan identified as a ‘photo and video manipulation artist.’ However, the content produced by this account is far from art. This individual seeksout explicit material and uses AI technology to replace the original adult performers’ faces with those of Indian actresses. The X account has shared a total of 39 posts, featuring manipulated AI-generated videos of Bollywood stars like Alia Bhatt, Kiara Advani, Kajol, Deepika Padukone, and several others, engaging in explicit sexual activities.
Furthermore, the account was found to be following four other accounts on Twitter that share a similar nature in creating deepfake content involving Indian actresses. Not only the prominent figures of Bollywood have been affected by the new deepfake trend, Hollywood superstar Scarlatt Johansen filed a case against AI clone app for cloning her voice in an ad. The ad featured AI-generated photos and voice imitating Johansson. Johansson’s team has said that she will be taking legal action against the app. Microsoft president Brad Smith has also commented on the need for AI regulation. He said that we need to take steps to protect people from AI-manipulated content.
According to a report in Variety, the actress from Marvel movies appeared in a short 22-second ad for an AI app called Lisa AI: 90s Yearbook & Avatar on a platform called X. In the ad, they used a clip of Scarlett Johansson from her movie “Black Widow.” In the clip, Scarlett says, “Hello, everyone! It’s Scarlett, and I want you to join me.” Then, the screen changes, and you see pictures that the AI app created to look like Scarlett, along with a voice that sounds like her but was generated by the AI. This AI voice talks about the app and says, “It’s not just for making avatars. You can also create pictures with words and even videos with AI. I think you should give it a try.”
So, basically, Scarlett Johansson appeared in a short ad where they used AI to make her look and sound like she was promoting this AI app that can do more than just make avatars.
So what exactly is Deepfake and why is it dangerous?
It’s important to understand that Deepfake technology, which isn’t new and has been around for a few years, is now increasingly being exploited by scammers and cybercriminals. They use it to alter videos and images, often making them explicit. This technology relies on powerful graphics cards to change and recreate parts of pictures and videos. People also use it to spread false information. It’s essential to know that altering images and videos, whether using tools like Photoshop or Deepfake software, can be illegal. Deepfake technology employs advanced artificial intelligence to produce extremely lifelike yet misleading digital content. It can change how someone looks and sounds in videos or audio recordings, making it hard to tell what’s real from what’s fake.
Commenting on the rising crimes related to Deepfake, Mishi Choudhary, the founder of SFLC, told Decode, “Some resources are being worked upon to give help to individuals as law has not kept up with it. Our police forces are not trained nor are our judges or courts.”
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