Tech giant Meta seems to have found a solution to help its fight against the growing rise in deepfakes.
The company just shared how the growing trend of AI does come with a price tag and in this case, this has to do with the explosion of fake material online. As per reports from Sumsub, the rise in deepfakes between last year and this one was fourfold. Moreover, deepfakes were also highlighted as the main contributors to up to 7 of fraud cases.
The scams included using AI to impersonate others and taking over accounts to more sophisticated social engineering ordeals. It certainly does hope to be a meaningful endeavor in the fight against the rise of deepfakes. For now, Meta is rolling out a new tool that watermarks all content made using AI.
The feature is dubbed Video Seal and is up for grabs in open source. It will be a part of all the company’s existing software, it shared. It’s also going to be a part of the firm’s long list of other tools serving a similar purpose. This includes Watermark Anything that was again rolled out under the permissive license and Audio Seal.
As per top AI expert and scientist at Facebook’s parent firm, Video Seal provides the most effective video marketing options for AI detection. It similarly works to protect the original content from being manipulated online.
Video Seal is not a unique tech. We’ve seen SynthID from DeepMind also watermark any video while software giant Microsoft also features its own tool for watermarking such content. But as per Meta, the others fall short as to how much protection they can offer.
Meta confirmed that other watermarking tools in the industry aren’t giving the same type of robustness to videos that are needed for content sharing on social media. They just aren’t efficient or reproducible. Similarly, they’re not derived from matters like image watermarking which would not be sufficient for video content.
Other than serving the purpose of being a watermark, Video Seal adds hidden messages to content that’s later uncovered to find the origin. As per Meta, Video Seal is quite resilient against matters like common edits including crops and blurs. The same goes for material getting compressed.
Another point highlighted by developers is how many people including developers might not be keen on adopting the tool if they’ve already got other proprietary solutions in place.
Image: DIW-Aigen
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{URL}https://www.digitalinformationworld.com/2024/12/meta-unveils-new-video-seal-watermark.html{/URL}
{Author}Dr. Hura Anwar{/Author}
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{Keywords}AI,artificial-intelligence,Business,deepfake,Meta,news,Social-Media,Technology{/Keywords}
{Source}Implications{/Source}
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