The $30bn merger would come as most money in the ad industry is being siphoned off by big tech companies {Categories} _Category: Takes{/Categories} {URL}https://www.ft.com/content/a0ea86f4-e7fa-4823-bcfa-878c89ef6bd8{/URL} {Author}unknown{/Author} {Image}https://d1e00ek4ebabms.cloudfront.net/production/0e4a593b-093f-4c94-a65b-4a4256cd804a.jpg{/Image} {Keywords}{/Keywords} {Source}POV{/Source} {Thumb}https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F0e4a593b-093f-4c94-a65b-4a4256cd804a.jpg?source=next-home-page&dpr=2&width=580&fit=scale-down{/Thumb}