Building trust in the age of AI: Americans call for accountability in marketing

In an era where artificial intelligence (AI) is transforming the way businesses interact with consumers, trust has become a cornerstone of effective marketing. Consumers today are more vigilant than ever about how and why information is presented to them. While AI technologies such as personalized recommendations and dynamic pricing offer exciting opportunities for engagement, they also raise complex ethical questions about privacy, transparency and accountability.
At Washington State University’s…
{Categories} _Category: Implications{/Categories}
{URL}https://www.bizjournals.com/seattle/news/2024/11/25/building-trust-in-ai-americans-accountability.html?ana=RSS&s=article_search{/URL}
{Author}Andrew Perkins, Professor of Marketing and Robert E. Crossler, Professor of Information Systems{/Author}
{Image}https://media.bizj.us/view/img/12877929/gettyimages-1462024468*100xx1415-1415-352-0.jpg{/Image}
{Keywords}{/Keywords}
{Source}Implications{/Source}
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