Bose CMO on emotional marketing, AI’s future impact

Bose CMO on emotional marketing, AI’s future impact

2024-11-22

Bose’s first global marketing chief, Jim Mollica, discusses how he has shifted the company’s marketing strategy to focus on emotional connections and cultural relevance. A recent campaign for the Ultra Open Earbuds involved influencers and a fashion collaboration to position the product as a stylish accessory. Mollica also shares his views on the potential impact of AI, predicting a significant shakeout among influencers and creative agencies.

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