Of the many roles AI plays in retail, one of the most promising is in how it can help retailer and brands manage the self service of adverts across retail media networks and social media platforms. And running brand ads across Meta’s social media platforms has taken a step forward with the roll out of self-service ad-machina tech for Meta from Making Science.
This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure and optimise their ads at scale using generative AI– overcoming one of the main limitations companies face in today’s digital landscape.
In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling advertising assets, including text, images, and video. This allows brands to automate the creative process of dynamic creatives, such as promotions, special offers, and featured products, automatically adapting them to user behaviour and each company’s business interests. In this way, ads are not only more effective but also more profitable.
With this launch, ad-machina expands its analytics, measurement, and optimisation capabilities, providing a complete solution for 360 creative management. The platform integrates key data from the brands’ product catalogue and other internal indicators, such as profit margins and product category details, to keep ads up to date. In addition, ad-machina analyses creative elements such as colour or design and offers different insights into these aspects. The branding insights allow more accurate decisions to be made when creating new ads and ensuring that each element contributes to the campaign as a whole.
One of ad-machina’s most outstanding features is its ability to operate in multiple languages and adapt creatives to different markets and audiences by automatically translating ad elements. It allows brands to expand their global reach and impact.
“The ability to automate and personalise ad creation is crucial to optimise marketing campaigns. With ad-machina for Meta, we provide companies with a tool that allows them to create their creative assets and campaigns efficiently and in real-time while optimising their advertising spend,” concludes Eduardo Sarciat, Managing Director of ad-machina at Making Science.
The post How AI is streamlining ad self-service across Meta platforms appeared first on InternetRetailing.
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