Sorrell talks Monks, AI’s potential

Sorrell talks Monks, AI’s potential

2024-07-24

S4 Capital’s Martin Sorrell talks about why the company rebranded Media.Monks as Monks to unify its services and explains the potential of AI. "In visualization and copywriting, there will be a squeeze. In personalization at scale, there will be an explosion of opportunity," Sorrell says.

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