Meta is stepping up efforts to label all AI-generated images across Facebook, Instagram, and Threads to indicate which images you see might be exactly what they seem.
The move is part of a larger effort to keep misinformation and disinformation in check – this is particularly relevant since 2024 is a major election year in the US and other countries.
According to Nick Clegg, President, Global Affairs, Meta has been working with industry partners to “align on common technical standards” that indicate when a piece of content has been created using AI.
“Being able to detect these signals will make it possible for us to label AI-generated images that users post to Facebook, Instagram and Threads,” Clegg wrote in a blog post.
“We’re building this capability now, and in the coming months we’ll start applying labels in all languages supported by each app. We’re taking this approach through the next year, during which a number of important elections are taking place around the world.
During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve. What we learn will inform industry best practices and our own approach going forward.”
Label it yourself or face penaltiesMeta is also expecting users to post AI-generated video or audio should label it themselves
“While the industry works towards this capability, we’re adding a feature for people to disclose when they share AI-generated video or audio so we can add a label to it,” Clegg wrote.
“We’ll require people to use this disclosure and label tool when they post organic content with a photorealistic video or realistic-sounding audio that was digitally created or altered, and we may apply penalties if they fail to do so.”
Clegg added, “If we determine that digitally created or altered image, video or audio content creates a particularly high risk of materially deceiving the public on a matter of importance, we may add a more prominent label if appropriate, so people have more information and context.”
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