Tech giant Meta is going strong in terms of its preparations for the upcoming US Presidential race.
Facebook’s parent firm just rolled out a new disclosure requirement that is designed for political ads that were altered through digital means. With the new protocol in place starting now, advertisers would be forced to mention if ads entail any real image or video or any kind of realistic audio that was made or modified through AI means.
The tech giant first spoke about this unveiling last year in November and it expected to get ahead of the race of ads produced using Generative AI technology. The latter is said to expand exponentially during the election period and give rise to misinformation.
This time around, it seems to be taking zero risks on this matter and making sure it’s well prepared, ahead of time, as the election period in the US draws awfully close as we speak.
Recently, we saw a political campaign run by top candidate Ron DeSantis make use of AI technology to produce images of Trump giving Anthony Fauci a hug while also using voice simulation to add a great push.
In case you did not know, one of the biggest concerns from experts after the launch of generative AI was how it could be severely misleading and cause chaos during crucial events of the year like the election period.
Also read: How Will Internet Restrictions Impact Elections in 2024?Day by day, AI tools are getting better as we speak, and by that, we mean more modern in terms of what they are capable of. Tech giants like Meta know that which is why they’re ensuring the right protocols are in place to handle the flood of ads sure to arise very soon. This would therefore help keep deceptive ads at a bare minimum.
YouTube as well as TikTok were busy rolling out tags for AI-produced content online and that gives rise to more transparency and clarity for everyone seeing content online through apps.
After the ads are all set up in certain categories, advertisers will be able to see the checkboxes to let Meta know if a post contains digitally altered media, as spotted by MattNavarra via Valon Kerolli.
We can see how this new update is worth a mention as it’s designed to ensure AI tools are used safely and that users seeing advertising and promotional campaigns are well aware of what was used to create it and therefore can gauge how authentic it is.
The update is very important and it’s bound to get better with time as more and more AI tools advance and give rise to the creation of complete video clips featuring incidents that are not real.
But just like everything else in this world, they still do come with risk and that means saying hello to political advertisers that push the most misleading marketing strategies arising during the final days. This is right before the election blackout comes into play and may give rise to more bans online.
For those still wondering what the purpose of the election blackout could be, well, it has to do with the company implementing blackouts on any political promotions just one week before the voting begins. Therefore, this means there is enough time for fake and false clips to be debunked, right before the polling starts.
Experts and critics claim it’s going to be fascinating how things roll out this year.
Meta feels that with disclosures like these, advertisers must confirm when their content was modified, what tools were used, and how real or authentic it actually is. And if not, they’re at a threat of being removed or banned.
Read next: Meta Platforms Penalized $160K Per Day For Anti-Competitive Behavior In Turkey
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{URL}https://www.digitalinformationworld.com/2024/01/meta-gears-up-for-upcoming-us-elections.html{/URL}
{Author}Dr. Hura Anwar{/Author}
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