As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — companies would start using generative AI in their marketing. Nearly a year later, it’s clear many are feeling increasingly comfortable.
Just last week, the global hotel search company Trivago released a new ad campaign as part of a broader rebrand. But instead of casting actors in each country across Trivago’s global footprint, it chose just one and then used AI to translate his voice into nearly a dozen languages.
According to Trivago CEO Johannes Thomas, the company used to do 35 productions with 20 actors to reach 40 different markets. But that was a “very costly and a long endeavor,” so the company decided to explore how AI might help make “something that is equally punchy” but also would scale.
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{URL}https://digiday.com/media-buying/ai-briefing-creative-ways-companies-used-ai-in-advertising-in-2023/{/URL}
{Author}Marty Swant{/Author}
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