Most people quit their New Year’s resolutions on Quitters Day, the second Friday in January. But an Apple ad debuted Thursday on YouTube outlined how the technology can help people quit
Quitters Day.
The motivation is on your wrist, Apple says in the 30-second ad.
“What if we didn’t quit right after starting, cause it’s raining or
something,” the narrator says. “What if we had some extra motivation,” it continues as an image on the face of the watch lets the runner know she is behind her target pace.
The narrator goes on to explain that a little help from the motivation on your wrist could help more people to quit quitting.
The Apple ad is serving up as pre-rolls to all types of videos,
including music videos from the Rolling Stones.
The new operating system for Apple Watch, watchOS also now keeps an eye out for sleep apnea. It received clearance from the Food and Drug
Administration, and then was made public in September.
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Sleep apnea, a disorder that causes people to suddenly stop breathing during sleep, uses the watch’s accelerometer to detect small
wrist movements linked with breathing disturbances during sleep.
AI plays a role in many of Apple’s watch health and fitness, from health monitoring and fall detection, to activity
tracking. It also supports improvements in Siri and photos on the watch face. Some of the AI processes can occur on the watch, but it also relies on a connection to the iPhone.
Handwashing
detection, noise monitoring, personalized recommendations, and notification summaries are also available.
Speculations based on Apple job posts suggest interactions with the Apple watch
could anticipate a variety of user needs. Jobs focused on human and computer interaction, and on-device AI hint at a more natural and seamless interactions with Apple watch, potentially through
advancements in gesture recognition, voice commands, and on-device processing for much faster responses.
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