Rosenblatt analyst Steve Frankel maintained a Buy rating on Meta Platforms Inc (NASDAQ:META) with a price target of $811.
The stock is currently featured among the best ideas for the first half of 2025, reflecting key themes across Rosenblatt’s research universe.
Meta is in the midst of an impressive and durable artificial intelligence-driven growth renaissance, he says.
Revenues rose 22% in the first nine months of 2024 after growing 16% in 2023 and dipping 1% in 2022.
Also Read: Instagram’s Ad Revenue Could Hit $32 Billion by 2025, Driving Meta’s Growth: Report
The growth is principally advertising, which accounts for 98% of sales, and AI-driven. AI is driving up daily usage on Facebook and Instagram, bolstering reel traction and improving ad efficiency.
Meta uses AI to adjust ad loads better, improve action sequences tied to targeting and executing ads, and help advertisers create and manage campaigns, Rosenblatt explained.
Ad revenue rose 19% in the third quarter of 2024, only 300 bps slower than the 22% growth of the second quarter of …
Full story available on Benzinga.com
{Categories} _Category: Applications{/Categories}
{URL}https://www.benzinga.com/24/12/42658286/metas-ai-powered-ad-growth-and-expanding-user-base-drive-analyst-optimism{/URL}
{Author}Anusuya Lahiri{/Author}
{Image}https://cdn.benzinga.com/files/images/story/2024/12/23/Menlo-Park–Usa–May-5–2023-Meta-Corpor.jpeg?optimize=medium&dpr=1&auto=jpg&height=480&width=720&fit=crop{/Image}
{Keywords}Briefs,Expert Ideas,META,News,Social Media,Price Target,Reiteration,Analyst Ratings,Trading Ideas,META,News,Social Media,Price Target,Reiteration,Analyst Ratings,Trading Ideas,Benzinga{/Keywords}
{Source}Applications{/Source}
{Thumb}https://cdn.benzinga.com/files/images/story/2024/12/23/Menlo-Park–Usa–May-5–2023-Meta-Corpor.jpeg?optimize=medium&dpr=1&auto=jpg&height=480&width=720&fit=crop{/Thumb}