How to adapt as AI search transforms marketing

How to adapt as AI search transforms marketing

2024-11-13

AI search is evolving rapidly with Google, ChatGPT and Perplexity leading the way, offering more personalized and human-like interactions. Google has integrated shopping ads into its AI Overviews, while Perplexity plans to sponsor related questions. Marketers are advised to increase their brands’ social and digital activity to leverage AI’s content density preference.

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