Consumers skeptical of AI’s impact on brand experiences

Consumers skeptical of AI’s impact on brand experiences

2024-11-13

Just under 30% of consumers feel AI-powered experiences meet expectations, and 40% express skepticism about AI’s future role in improving brand interactions, per a Lippincott study. Although 61% have tried AI tools, most do not expect to pay more for them. Trust is a significant issue, with 46% trusting brands less if AI use is not disclosed upfront.

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