Winning Gold in the Innovation category at The Drum Awards for Digital Experience is Twitch Brand Partnerships Studio with its ‘Truth HQ: The Revolution Will Be Livestreamed’ work for Audible. Here is the award-winning case study.
This year marks the 75th anniversary of George Orwell’s dystopian classic Nineteen Eighty-Four. Four decades after the story’s setting, Audible sought to engage a new generation of listeners by launching an Original audio adaptation starring Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy and Romesh Ranganathan.
Twitch is Gen Z’s live-streaming platform of choice, with a global audience of over 250 million active users. Its core audience of 16-24-year-olds (famously hard to reach through traditional advertising) is passionate about everything live, from gaming to sports, music, cooking, TV, film, or even just chatting. Sitting at the heart of the service are its Creators, who are not only experts in delivering compelling live entertainment but also builders of the world’s most engaged online communities.
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