AI campaign boosts donations for animal shelter

AI campaign boosts donations for animal shelter

2024-11-05

The Suncoast Humane Society in Florida crafted a unique summer fundraising campaign that boosted donations by engaging donors with personalized stories of a dog and a cat helped by the shelter. The campaign, which leveraged AI, included direct mail, emails and social media posts, all tailored to specific donor groups, demonstrating AI’s potential in nonprofit fundraising.

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