Rasic and Partners has launched a new B2B campaign for Elula, targeting the banking sector that highlights the challenges of building AI software solutions in-house and emphasizes the benefits of choosing Elula’s business-ready AI software.
According to the campaign, by avoiding the DIY approach, banks can sidestep common pitfalls, streamline complexity, and adopt effective AI solutions more easily, adding that Elula has been developing proven AI software solutions for banks years before AI became a mainstream buzzword.
The lead 90-second film was directed by Josh Graham, who worked closely with the creative team at Rasic and Partners to create a mix of 8-bit pixel animation with live action and playful set designs created a memorable world to tell the story.
Vanessa Zuppicich, Co-Creative Director at Rasic and Partners, says, “We had a lot of fun crafting this campaign which feels just right for the Elula brand and sets a strong visual style and tone. And it’s always a pleasure working with the awesome team at Elula.”
Dejan Rasic, Co-Creative Director at Rasic and Partners, says, “This campaign puts a reality check on what it takes to build effective AI solutions, all in a fun and visually interesting way. I loved working on it with the great people at Elula and our production team.”
Many difficulties are faced by banks when they try to develop in-house AI solutions, which is a complex and challenging process. Then there are the high costs, time, and resource demands. Elula provides a smarter and more sophisticated way to attract, grow and importantly keep customers engaged and retained. Elula also has a strong focus on delivering a better experience for banking customers, which has a positive impact on the bottom line for banks.
Josh Shipman, Co-Founder/Co-CEO at Elula, says, “We worked with the talented team at Rasic and Partners to identify truths around DIY AI and how Elula is the logical answer over trying to build your own AI. This campaign turned out perfectly and I look forward to seeing it roll out.”
Krista Murphy, Head of Marketing at Elula, says, “It’s been a pleasure to develop this campaign with Rasic and Partners. The messaging is timely and very compelling. I’m excited with how it has all come together after many months of planning.” The campaign launches this week and includes social, outdoor, and direct mail components.”
CreditsClient: Elula
Co-Founder/Co-CEO: Josh Shipman
Head of Marketing: Krista Murphy
Agency/Production Co: Rasic and Partners
Creative Directors: Dejan Rasic and Vanessa Zuppicich
Director: Josh Graham
DoP: Evan Papageorgiou
Colourist: Ben Eagleton
Design: Josh Graham
Wardrobe stylist: Riley MacPherson
Executive Producer: Vanessa Zuppicich
{Categories} _Category: Inspiration{/Categories}
{URL}https://www.brandinginasia.com/elula-campaign-highlights-pitfalls-for-banks-developing-ai-in-house/{/URL}
{Author}Bobby McGill{/Author}
{Image}https://www.brandinginasia.com/wp-content/uploads/2024/10/Elula-Campaign-AI.webp{/Image}
{Keywords}Australia,Creative Work,rasic and partners{/Keywords}
{Source}Inspiration{/Source}
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