At the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to deliver on brand safety.
What was once done manually by teams of people — reviewing online history and social media content or identifying sentiment and misinformation — now can move faster and more thoroughly with artificial intelligence. Influencer agencies have to adapt to these products as their clients work with creators at a larger scale.
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{Categories} _Category: Implications{/Categories}
{URL}https://digiday.com/media-buying/media-buying-briefing-from-deepfakes-to-political-leanings-agencies-create-brand-safety-products-to-flag-creator-risks/{/URL}
{Author}Antoinette Siu{/Author}
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{Source}Implications{/Source}
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