The Drum’s editor-in-chief considers the importance of crafting meaningful, intuitive experiences as he recaps a discussion between Mark Abraham and David Edelman about their new book, Personalized Customer Strategy in the Age of AI.
When was the last time a brand made you feel truly understood? If you’re scratching your head, that’s exactly the wake-up call Mark Abraham and David Edelman are sounding. At a recent industry summit, these marketing maestros dropped a bombshell that should send shockwaves through boardrooms everywhere: personalization isn’t just a buzzword; it’s the make-or-break factor for brands in the AI era.
Discussing their new book, Personalized Customer Strategy in the Age of AI, Abraham and Edelman didn’t hold back. They presented eye-opening data showing that companies nailing personalization aren’t just edging ahead – they’re leaving their competitors in the dust. “Personalization is a way to growth,” Abraham asserted. “We would argue it is one of the most powerful ways to get growth from AI.”
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{Categories} _Category: Takes{/Categories}
{URL}https://www.thedrum.com/opinion/2024/10/24/think-personalization-isn-t-big-deal-think-again-it-s-your-key-survival-ai-era{/URL}
{Author}Gordon Young{/Author}
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{Keywords}Technology{/Keywords}
{Source}POV{/Source}
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