Google Ads API launches AI budget recommendations for campaign optimization
Google introduces machine learning budget recommendations in Ads API v18, improving campaign budget optimization for advertisers.
Google Ads API
Google announced a significant update to its Google Ads API (v18) on October 23, 2024, introducing machine learning-powered budget recommendations for Performance Max and Search campaigns. The new feature, accessible through the Recommendations.GenerateRecommendations method, enables advertisers to receive optimized budget suggestions during campaign creation.
The system leverages Google’s machine learning models to analyze multiple data points provided during campaign setup. According to the announcement made on the Google Ads Developer Blog, advertisers must supply specific inputs, including:
Final URL of the campaignBidding strategy typeCountry code (for Search campaigns)Language code (for Search campaigns)Location targeting informationKeywords (for Search campaigns)The budget recommendation feature operates through the RecommendationService’s GenerateRecommendations method. The system requires specific data fields based on campaign types:
For Performance Max campaigns:Final URLBidding strategy typeAsset group informationBudget informationFor Search campaigns (additional requirements):Country codeLanguage codePositive or negative location IDsAd group information with keywordsThe recommendation system provides detailed impact metrics for each budget suggestion, including:
Projected impressionsExpected clicksEstimated cost in microsProjected conversionsAll conversions metricsAnticipated video viewsThe budget recommendation feature integrates with Google’s broader recommendation system, which includes:
Automatic application capabilities through RecommendationSubscriptionServiceCampaign optimization scoringPerformance tracking metricsCustomizable application parametersThe new budget recommendation system fits into the following workflow:
Advertisers initiate campaign creationRequired information is submitted through the APISystem generates budget recommendations based on provided dataRecommendations include performance projectionsAdvertisers can choose to implement or modify suggested budgetsThe budget recommendation feature requires:
Google Ads API v18 or higherValid API access credentialsProper implementation of required data fieldsCompliance with Google Ads API usage guidelinesKey FactsRelease Date: October 23, 2024API Version: v18Supported Campaign Types: Search and Performance MaxRequired Integration: Google Ads APIImplementation Method: RecommendationService.GenerateRecommendationsSummary PointsReleased as part of Google Ads API v18Provides AI-powered budget recommendationsSupports both Search and Performance Max campaignsRequires specific campaign data inputsDelivers detailed performance projectionsIntegrates with existing recommendation systemsOffers automatic application capabilitiesProvides impact metrics for budget suggestionsFunctions during campaign creation processRequires valid API access credentials
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{URL}https://ppc.land/google-ads-api-launches-ai-budget-recommendations-for-campaign-optimization/{/URL}
{Author}Luís Rijo{/Author}
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{Keywords}Display News{/Keywords}
{Source}Applications{/Source}
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