Amazon DSP Ad Relevance uses AI and advanced modeling to deliver relevant ads for top brands like Unilever and PepsiCo, driving real results without ad IDs.
{Categories} _Category: Takes{/Categories}
{URL}https://adage.com/article/digital-marketing-ad-tech-news/how-amazons-4cs-relevancy-will-unlock-future-addressable-advertising/2587016{/URL}
{Author}Robert Manly{/Author}
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{Source}POV{/Source}
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