In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses the true essence of omnichannel marketing, emphasizing that it goes far beyond being just a buzzword.
She explains the deeper integration needed to make it effective: “Omnichannel is not just reaching out to physicians or customers on different channels. I feel that it’s building the ecosystem, connecting all the dots together – not just the channels, but the content, the personalization, the cadence of it, and everything.”
Elawadhi also touches on the growing influence of AI in marketing, shifting focus to the responsible use of data. She stresses the importance of maintaining sensitivity, ensuring compliance, and working with certified partners, especially when dealing with personally identifiable information.
But how widespread is AI adoption in healthcare marketing? Reflecting on reports from January 2024, Elawadhi questions the idea that almost three quarters of healthcare marketers are already using AI.
Will this change moving forward? The conversation concludes with Elawadhi providing her predictions for the most significant changes or innovations that we’ll be talking about in the next five years.
Tune in to the full interview to hear where she believes the future of healthcare marketing is headed.
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