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Mondelēz International (Nasdaq: MDLZ) has announced the launch of a new platform designed to improve its global marketing capabilities, while optimizing consumer experiences through expanded use of artificial intelligence (AI) and generative AI (gen AI). Working in collaboration with Accenture (NYSE: ACN) and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of […]
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{Categories} _Category: Platforms{/Categories}
{URL}https://retailtimes.co.uk/mondelez-international-joins-forces-with-accenture-and-publicis-groupe-to-advance-ai-powered-marketing-capabilities/{/URL}
{Author}Fiona Briggs{/Author}
{Image}{/Image}
{Keywords}Technology,Mondelez International{/Keywords}
{Source}Platforms{/Source}
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