In-house creative team leaders are declaring their headcount won’t shrink in the wake of further AI adoption, but Collaborative Thinking director David Russell disagrees and Reckitt global design officer Lee Barnsley takes a nuanced view.
“There is absolutely no doubt in my head that AI tech, when it’s implemented correctly, will reduce headcount,” says Collaborative Thinking director David Russell.
Russell is the ex-director of Oliver and is a specialist in building creative teams within clients’ organizations.
Read more here
{Categories} _Category: Takes{/Categories}
{URL}https://www.thedrum.com/news/2024/08/30/are-house-creative-leaders-right-think-their-teams-won-t-shrink-ai-takes-hold{/URL}
{Author}Tom Banks{/Author}
{Image}{/Image}
{Keywords}{/Keywords}
{Source}POV{/Source}
{Thumb}{/Thumb}