AT&T CMO talks creative, AI, brand-building

AT&T CMO talks creative, AI, brand-building

2024-07-11

Kellyn Smith Kenny, chief marketing and growth officer at AT&T, talks about campaigns featuring brand character Lily and why a humorous ad starring Ben Stiller was so effective. Smith Kenny also discusses how the brand is using generative AI, why brand-building is so important and moving from a "media mix model to a true marketing mix model to understand the world."

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