David Droga talks AI at Cannes Lions

David Droga talks AI at Cannes Lions

2024-06-21

David Droga, CEO of Accenture Song, spoke at a Cannes Lions event about experimenting with OpenAI’s Sora, why it’s vital that generative AI is shaped in the right way and why creativity will not be displaced by the technology. "The necessity to create things that connect us and are meaningful — that will never go out of style," Droga said.

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