Stagwell’s Mark Penn talks Sport Beach, AI
2024-06-18
Mark Penn, CEO and chairman of Stagwell, talks about what’s planned this year at the company’s Sport Beach at Cannes Lions, how its new business pipeline is looking particularly good and why AI is not a concern for advertising. "When you look at the industry, it has always flourished with new technologies, not the opposite," Penn says, noting, "It’s tech companies, not marketing companies, that keep going out of business."
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