PlayStation Executive Thinks AI Will Make Games More Personalized

PlayStation’s role in this evolution is to be a "destination defined by community and a commitment to quality, unexpected and memorable experiences," in Qizilbash’s opinion.
One example of these personalized experiences is NPC interaction, which will change based on the player’s actions: "This is important for the younger Gen Z and Gen Alpha audiences, who are the first generations that grew up digitally and are looking for personalization across everything, as well as looking for experiences to have more meaning."

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