Opinion: AI can improve documentary monetization
2024-05-24
A lack of advertising breaks or poorly timed ad spots could be hurting the ability of television station groups to monetize local documentary content, which requires significant resources to produce, writes Jon Accarrino, founder of Ordo Digital. Broadcasters can improve documentary monetization by using AI to clean up older content with baked-in promotions, detect opportunities for mid-roll breaks and add contextual tags to ensure ads run against relevant content, Accarrino writes.
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