Unilever partners with Be My Eyes for AI and QR assisted cooking for visually impaired

19 Jan 2024 — Unilever has partnered with accessibility app specialist Be My Eyes, expanding the use of on-pack Accessible QR (AQR) to provide AI-assisted cooking experience for shoppers who are blind or have low vision. The collaboration will begin with Unilever’s trial of Be My Eyes technology in the UK through its Colman’s Singapore Noodles Meal Maker. 

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