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In this week’s Digiday+ Research Briefing, we examine how agencies, fresh off of Advertising Week, see a future shaped by AI, how publishers’ use of X is falling off and how education is becoming key to retail media’s growth, as seen in recent data from Digiday+ Research.
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{Categories} _Category: Takes,*ALL*{/Categories}
{URL}https://digiday.com/media-buying/research-briefing-agencies-see-a-future-for-ai-as-advertising-week-wraps-up/{/URL}
{Author}Catherine Wolf{/Author}
{Image}https://digiday.com/wp-content/uploads/sites/3/2023/10/tech-reflection-digiday.png?w=1030&h=579&crop=1{/Image}
{Keywords}Media Buying,Digiday+{/Keywords}