The crunch of Advertising Week is back — and maybe in true full force for the first time since the pandemic.
Early Monday, long queues snaked around the new venue near Penn Station as attendees waited for badge pick-up. Lines and wait times didn’t stop there. Restricted access to activations like Google’s pop-up about its AI tools occasionally led to a sense of frustration among attendees, who grumbled about the logistics while they were in line. Panel discussions were also delayed. For example, Mapping the Journey: TV’s Tomorrow in a Streaming-First World started a full hour later than its scheduled time slot. The delays caused logistical challenges.
Of course, Advertising Week’s venue challenges are nothing new. Over the years it has moved around Manhattan taking up one venue (one that smelled remarkably of popcorn) rather than several. This year, everything is mostly in one location at the Manhattan Mall at 34th Street. Depending on the location, the ease of finding a quick bite or a place for a good drink for the elbow-rubbing meetings the event is all about can be tricky. This year may prove better than previous.
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{URL}https://digiday.com/marketing/advertising-week-briefing-why-content-creators-are-hopeful-that-ai-will-not-replace-them/{/URL}
{Author}Julian Cannon{/Author}
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